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pSearch engines are widely misunderstood, and this is true for a number of reasons. But the biggest reason why people, especially marketers dont understand them well is because of the changing rules. Search engines fight spam on a daily basis, which is why they need to keep updating their algorithm frequently. This has created many misconceptions about search engines, from how page rank is determined to indexing. Anyone who want to make progress with SEO has to learn the difference between truth and falsehood in this area. Its important to be able to recognize the popular myths, so well look at a few of these in this article. For example, if your keyword is a href=http://winninginteractive.com target=_blankwebsite design boston/a, then try to find long variations of it so that you are able to rank easily, without worrying about the competition.br / br / Optimizing long tail keywords is essential if you want to rank highly for them. Many articles, courses and forum posts have repeated this myth over the years. In fact, because so few people are searching for long tail keywords in the search engines, there is little competition for them, so optimizing them is not necessary. This makes ranking for long tail keywords easy. You can simply add these keywords in your content somewhere and youll rank for them, which isnt optimization. Thats all there is to it. Long tail keywords are worth targeting because you dont have to spend time on optimization for them. Another SEO myth is that you should optimize only one keyword with one page. There are still many SEO experts and as well as small businesses who believe that each of the pages on your site should be optimized for one single phrase, which is far from the truth. Those who cling to this idea say that it makes their pages more focused, which supposedly makes them rank better. The first reason why this doesnt make any real sense is that its not easy to write a page about just one keyword phrase with a natural flow. In addition, having a page devoted to only one keyword when you could have used several is simply a poor use of space on your site. What is the point of targeting a single keyword when the same page could be optimizing several keyword phrases? The more keyword phrases you have on your optimized page, the better it is. Youll get more targeted traffic this way. You can find out for yourself by looking at your web analytics that you are getting traffic from several, possibly many different keywords. Its completely okay to optimize for more than one phrase and is critical for your search engine success. Also make sure your design is according to the niche youre targeting. For instance, if your niche market is a href=http://winninginteractive.com/affordable-small-business-web-design.html target=_blankstrongaffordable web design/strong/a, then try to include its elements in the design to make it more appealing to the target audience.br / br / Its a big myth that your site will get banned if you buy outbound links from other relevant sites. If they knew that these links were paid links they would not count them because they dont like people trying to influence the rankings of their sites, however, in most cases they arent aware of the fact. And even if they somehow find out that you bought links, they would just discount them. Banning a site for merely advertising its links on other sites would not make sense. However, when you purchase links you need to keep in mind that the same rules of link building are applicable. Whether your links are bought or organic, always make sure they come from relevant sites. br / br / Overall, the myths that we discussed above are definitely common but dont have to make your SEO efforts difficult. When youre starting to promote your site or any site with the search engines, its important to make sure that you know what the truth is, so that you may put your efforts in the right direction. Lets say you create a product about a href=http://www.yelp.com/c/boston/graphicdesign target=_blankemgraphic design boston/em/a, you see that it is underperforming, then you can quit it and make a better product in the same market. Just make sure youre not sticking to it even after seeing that its not worth it./p